LeafprintCannabis identity resolution software
Identify your website traffic
Leafprint shows you who is on your website, so you have a better understanding of your customers and the people interested in your brand.
Your analytics say how many. Leafprint helps show who.
You already paid to earn those visits through ads, search, social, and word of mouth. Most leave without filling out a form or joining your loyalty program, so all you get is a count.
Identity resolution connects those anonymous visits to possible people. A pixel records what happens on your site and may match a visit to profile information held by data providers. That can include a name, email addresses, phone numbers, age range, job title, company, and location.
Learn what identity resolution is or see how matching works.
Sample data. Not every visit matches, and this example does not represent a match rate.
Website visitor identification software for cannabis
See who is on your site, what they looked at, and where they came from. These are real portal views with every name, number, and account detail blurred. The Company ID example uses sample data.
| Company | Pages viewed |
|---|---|
| Sample Retail Co. | Wholesale, Contact |
| Sample Holdings LLC | Pricing |
| Sample Distribution | About, Pricing |
More signal than a session count
Everything a visit tells you
Beyond page views, the pixel records behavior that shows real interest.
- Clicks
- Scroll depth
- Video plays
- Video pauses
- Form submissions
- Exit signal
- Text copied
- Referrers
- UTM tags
- Ad clicks
- Device
- Browser
Filter down to who matters
- Role and company
- Location
- Marketing
- Device and browser
- Visitor activity
- Profile quality
- Contact and dates
See how engaged people are
The Activity view sorts identified people by how they behaved on your site.
Keep and share your work
Save filtered views for the questions you ask every week, and export the records you need.
A matched phone number is not SMS consent
Plenty of pitches in this category blur this line. We will not. Text marketing generally requires written consent that you collected yourself, and a match does not provide it.
Run any contact through this check before your team plans a text. It is a general gut check, not legal advice.
Built for how cannabis operates
Pick your business to see where teams like yours usually start.
See who shops your site between store visits
Check whether traffic is local, learn which deals keep drawing people back, and put loyalty offers where interested non-members leave.
See the dispensaries use caseIdentity resolution for multi-location cannabis operators
Read location pages side by side, and roll out market by market with rules reviewed for each state.
See the multi-location groups use caseSpot retail buyers already reading your site
Give reps a short list of interested accounts and learn which products draw consumer attention.
See the brands use caseYour website is your storefront
Check that visitors fall inside your delivery zone, and find where first orders stall.
See the delivery use caseShow clients who campaigns actually reached
Report on sources next to who they delivered, with written responsibilities for each client's data.
See the agencies use caseWhat changes, and what does not
| Without Leafprint | With Leafprint | |
|---|---|---|
| Website traffic | A count of sessions | Sessions plus possible profiles |
| Who visited | Only people who filled out a form | Matched people and companies, where available |
| Judging a channel | Clicks and visits | The people and businesses it delivered |
| SMS consent | Collected through your signup | Still collected through your signup |
Backed by The Gold Standard
Leafprint is built by Gold Standard Solutions, a cannabis retail marketing agency running email, SMS, loyalty, and advertising programs for dispensaries since 2023. Use the software on its own, or pair it with our team.
Common questions
What is Leafprint?
Leafprint by The Gold Standard is identity resolution software for cannabis businesses. It uses a website pixel to record visitor activity and may match visits to profile information from data providers, then shows the results in a web portal.
Can I text the people Leafprint identifies?
Not on the strength of the match alone. A matched phone number is not consent to receive marketing texts. You still need written consent that meets the rules that apply to you, and we recommend reviewing your program with counsel.
Do I need to replace my menu or loyalty system?
No. Leafprint sits alongside the tools you already use. You add a pixel to your site, and you can send records elsewhere through webhooks if you want them in another system.
Does every visitor get identified?
No. A visit can only be matched when a provider holds information that corresponds to it, so some visitors will stay anonymous. The share varies by site and audience, which is why our calculator asks for your own assumption.
Are those screenshots real?
Yes. They come from a live account, with every name, number, and account detail blurred before capture. The Company ID example uses sample data.
No questions match “”. Email [email protected] or talk to us.
See it on your own traffic
Your first 500 identities are free, for up to 2 weeks, whichever comes first.